Toyota Motor Philippines (TMP) announced that it achieved its 11th consecutive triple crown with no. 1 sales in the Passenger Car(PC) segment, Commercial Vehicle(CV) segment and overall sales.
For the year, TMP registered 21,291 units in the PC segment and 44,105 units in the CV segment for a total of 65,396 units enough to garner 41.7% share of the market, the best performance that the manufacturer has tallied since the start of its operations in 1988. This record breaking sales performance was attributed to a higher growth registered by Toyota of 20% against the industry growth of 11%.
Together with TMP’s Triple Crown Victory, its locally manufactured vehicles, the Vios and Innova continue to be at the forefront of its success by recording its highest annual sales performance since its introduction. The Toyota Vios is again hailed as the bestselling vehicle in the country while the Toyota Innova retains its position as the most favored commercial vehicle in the market for the past year.
Aside from these top models in the industry, several other Toyota vehicles claimed the number one position in their respective segments. The Camry continues to be number one in the Medium PC segment, the Corolla Altis is the leader in the Compact PC segment, the Hilux as the leading Pick-up and Hiace as the best selling Utility Van in the market.
In a statement, TMP president Mr. Michinobu Sugata said: “TMP is very proud of the Triple Crown with no. sales in the PC segment, CV segment and overall sales for 11 consecutive years. This is a symbol of the trust and confidence that our customers have in the Brand. We at Toyota would like to extend our heartfelt appreciation for all their years of loyalty and support. Our commitment to serve our customers with better products and services will remain our main thrust in the years to come.”
Toyota Motor Philippines also took the time to introduce their new Executive Vice President for Marketing, Mr. Yohei Murase(2nd from right) who replaced Mr. Yuji Goto after his appointment as the Vice President for Area Operations of Toyota Motors Asia-Pacific in Singapore.