Toyota Motor Philippines Corporation (TMP) celebrated its 25th anniversary at a gathering with its stakeholders at Makati Shangri-La Hotel. The company thanked its stakeholders for 25 years of successful partnership and for their unwavering support to TMP’s business through the years.
"The relationships we have built and the sense of purpose that has united us with our partners through the years have made our Company's existence meaningful and fulfilling. We share this happy day with all who have stood with us in our journey," remarked TMP chairman George S.K. Ty.
The Japanese automaker has built itself as the leading automotive brand in the Philippines. For 11 consecutive years, it has captured the Triple Crown - Number 1 in Passenger Car Sales, Commercial Vehicle Sales and Total Sales. Toyota’s locally-produced vehicles, Innova and Vios, remain to be the highest-selling models in the country. This sustained success has been made possible through the strong partnerships and linkages the company has forged with its stakeholders in its 25 years of existence, and the loyalty of Toyota customers who have rewarded the company with a smile for exceeding their expectations.
TMP takes an active role in the development of a new Philippine auto policy that is expected to attract investments for both auto manufacturers and parts makers. The company is preparing for a strengthened role in Asia Pacific, as the Philippines is seen to become more competitive as an automotive manufacturing base upon its implementation.
"We are meeting this pent-up market demand by expanding our production capacity while strengthening our localization efforts together with our valued suppliers in order to maximize the benefits of domestic production. We are also beefing up our dealer network to reach our customers nationwide, and we are upgrading our human resources to take our operations to greater heights,” shared TMP president Michinobu Sugata.
Such preparation is imperative for TMP as it contributes to Global Toyota’s sales. Toyota Motor Corporation (TMC) executive vice president Yasumori Ihara shared that, of Toyota’s worldwide target of 10 million sales in the near future, fifty percent (50%) is targeted to come from regions that include Asia, China, Middle East and South America.
Aside from its economic contributions through taxes and duties paid, Toyota actively implements corporate social responsibility (CSR) activities covering health, education, environment, and community service.
It has also embarked on flagship projects, among which include the GT-Toyota Asian Cultural Center at the University of the Philippines-Diliman, the Philippine Peñablanca Sustainable Reforestation Project in Cagayan Province, the Toyota-City of Santa Rosa-GK Village in Santa Rosa, Laguna, and the Toyota Adopt-a-Forest Project in Los Baños, Laguna.
As a highlight of TMP’s celebration, the company reaffirmed its commitment as the Philippines’ partner in nation-building. On the occasion of its 25th Anniversary, TMP announced a donation of Php 25 Million to its social and humanitarian arm, Toyota Motor Philippines Foundation (TMPF). This will be appropriated for the Toyota Motor Philippines School of Technology (TMP Tech), which will start its operations in September this year. TMP Tech is a world-class technical school which aims to produce highly-skilled automotive technicians to serve Toyota's local and global network.