TMP records over 1 million sales since start of operations
Last April 2015, Toyota Motor Philippines Corporation surpassed the 1 million sales mark with a total of 1,000,468 units sold since TMP's start of operations in 1989. This was after Toyota had sold 9,467 units for the month of April.
The bulk of the sales came from the Toyota Tamara's FX, Revo, Innova, Corolla and Vios. With the Tamara's FX, Revo and Innova sales combined to a total of 268,065 units while the Corolla and Vios added another 213,325 and 157,347 units respectively to Toyota's total tally in less than three decades.
Out of the million units sold in the Philippines, TMP sold 615,899 locally manufactured vehicles which were all made in the Santa Rosa, Laguna plant and the old Bicutan factory.
"Achieving this 1 Million Sales Milestone is a great accomplishment for our company and the local automotive industry. We initially forecasted that this breakthrough will only be realized by the 2nd semester of the year, but because of our continued strong sales, we achieved this feat 3 months ahead of time. Toyota Philippines’ 1 Million Sales milestone has been made possible in just 27 years, through the loyalty and trust of our customers and the strong partnerships and linkages we have forged with all our stakeholders. Truly, we owe this achievement to them. We, at Toyota, put to heart that achieving more than 1 Million sales only means that we have already generated more than a Million customer smiles. While this delights us, it further fuels us to serve our customers more fervently by consistently providing better products and services through our 47 dealers nationwide," said Michinobu Sugata TMP president.
"As the Company reaps the fruits of its successes, TMP seriously takes on its commitment in driving the Philippines toward social and economic development. Aside from economic contributions through investments, taxes and duties paid, as well as stable employment generated, Toyota remains committed to invest in people and technology, as well as actively implement corporate social responsibility (CSR) activities in the areas of health, education, environment, and community service. On top of making our customers smile, we also want to put a smile on the faces of many Filipinos by giving back to society." Sugata further remarked.