Toyota Motor Philippines (TMP), once again, posted a new sales record with 75,587 units sold in 2013. That achievement sets a new record in highest annual sales performance since TMP started operations in 1988.
TMP sold a total of 25,847 units in the Passenger Car segment while its Commercial Vehicle segment made up for the rest with 49,740 units.
Toyota’s strong performance was led by the All-New Toyota Vios tallying its 4th consecutive month of record-breaking sales last month registering 2,345 units, proving that it indeed the best-selling vehicle in the country. Year-to-date, Vios sales ended with a growth of 24% versus 2012 with total sales of 20,493 units.
Toyota’s 2nd best-selling vehicle the Innova also registered its highest sales for the year with 1,466 units sold in December and it ended the year with annual sales of 14,376 units.
“TMP continues to move forward as exemplified by our sales milestones. I am pleased to report that we finished the year 16% over the year 2012 likewise, surpassing our forecast of 75,000 units. This new sales milestone wouldn’t have been possible if not for the trust and loyalty our customers have towards our brand. These achievements are our main drivers to consistently find ways to serve our customers better with excellent products and services,” said TMP President Michinobu Sugata.
With such strong performance, the number one automotive company in the country is poised to achieve its 12th consecutive Triple Crown.