Toyota Motor Philippines (TMP) registered its record-breaking performance of 10,237 units sold last March 2015 surpassing the company's previous milestone recorded last October 2014 with 10,163 units.
With this, TMP said that based on the most recent report of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), the company registered a market share of 43.5-percent for the month.
TMP's March 2015 sales was driven by the locally-manufactured Vios that yielded a total of 2,774 units sold. The company added that this is the highest record a single model has achieved in the history of the local automotive industry.
For the first three months of the year, TMP has reached 10,960 and 16,856 sales for its Passenger Car and Commercial Vehicle segments respectively. In total, TMP has already sold 27,816 units in just the first quarter of the year. Compared to the same period of last year, TMP’s performance grew by 22-percent.
TMP President Michinobu Sugata said: “The continued robust economy has given us the momentum to achieve this sales milestone. Toyota has also foreseen that market demand will continue to strengthen especially before the long holiday as customers eagerly require new vehicles for out-of-town trips. That is why, we at Toyota, took action by ensuring supply of vehicles to meet the requirements of the consumers during this period.”