TRD Prius PHV Concept looks like a Gundam robot

Modellista is known for building some of the cleanest-looking styling kits for Toyota models today. In fact, there’s a Modellista kit available for almost every Toyota model in the market (well in Japan at least). What makes their kits great is that they’re usually very subtle and enhance the factory lines of the vehicle. Simply put, they look OEM with a slight bit of touch. However, one of their latest creations in collaboration with Toyota’s in-house tuner, TRD, is anything but subtle.

It’s called the Toyota Ambivalent RD Prius PHV Concept. Quite a mouthful for sure, but it is a nod to the concept’s rather wild personality and styling. As the name implies, the concept is based on the Prius PHV or Prius Prime, depending on the market you are in. The styling of the exterior was then penned by both TRD and Modellista as mentioned above. The result is this wild, eye-catching concept.

Most of the exterior styling has been altered. However, one can still easily make out the Prius’ shape. The front end now features an aggressive bumper with what looks like a neon display lighting paired with an equally aggressive splitter. From the side, you can see the new side skirt and unique star-design wheels with neon lights. There’s also a large trim piece on the door.

It’s at the rear though where things get really wild. There’s a large vertical wing that runs from the roof all the way down to the diffuser. Instead of a one-piece spoiler, the rear wing is also integrated into the taillights which act as rear tail fins. The edges of the vertical wing and fins are also illuminated, giving it that futuristic look. Looking at it straight, you could even say it starts looking like a Gundam or some sort.

There’s not a lot of information about the vehicle apart from it being a collaboration between TRD and Modellista. That said, don’t expect either of the two to offer a kit similar to the Ambivalent RD Prius PHV Concept anytime soon.