Hyundai Asia Resources, Inc. (HARI) carries on the good fight and beats its record as an upstanding agent for social change. This year, the Hyundai RUN for a Cause is reprised to forge HARI’s crusade to empower every Filipino to lead productive and responsible lives and so contribute to build a strong and proud nation. HARI once again engages its stakeholders from the government and private sectors and the general public in one unifying and festive event to generate awareness and support for its continuing commitment to nation building through a three-pronged advocacy: environment protection, community development, and economic growth. According to HARI President and CEO Ma. Fe Perez-Agudo, “We decided to make this RUN festive and colorful to underscore Hyundai’s celebration of a happier, healthier, and safer life for all.”

This year, HARI, together with its partners in nation building, and the Filipino community made its mark through waves of colors representing the leading auto firm’s advocacies: green for the soon-to-rise GK-Hyundai Center for Green Innovation and HARIBON Foundation’s continuing “rain-forestation” program and the donation of a first-ever fully customized HARI EcoVan, a mobile school for promoting Philippine biodiversity; pink for the protection and promotion of women’s and children’s rights in partnership with the UP Women Lawyer’s Circle (WILOCI); red for empowering the students of Polytechnic University of the Philippines (PUP) through scholarship grants and the donation of a customized mobile library to K.I.D.S. Foundation; yellow for Filipino heritage and pride advocacy with the Department of Tourism (DOT), the first of which shall be the sponsorship of the Philippine booth at the Yeosu 2012 Expo in Seoul, South Korea; orange for the provision of health facilities to the National Children’s Hospital; purple for youth development through sports in collaboration with The Younghusband Football Academy (TYFA); gray for empowering social entrepreneurs and small-to-medium businesses through the GK Center for Social Innovation, and support for the Department of Agriculture’s Sentrong Pamilihan ng Produktong Agrikultura ng Quezon Foundation Inc.; and blue for the promotion of road safety and responsible car ownership in partnership with the Department of Transportation and Communication (DOTC), in observance of the United Nations Decade of Action for Road Safety.


A significant sidelight to the RUN was the exhilarating public launch of the all-new Hyundai EON, made even more fun with the presence of a flash mob composed of the top cheering squads from UAAP and NCAA. The presence of a dynamic and youthful flash mob cemented EON’s position as a no-frills car for the young, discerning, and upward moving new generation of car owners who refuse to settle for mediocrity in their city driving.

The Hyundai RUN for a Cause, launched in April 2011 to kick off HARI’s 10th anniversary celebration, drew a sea of 24,000-strong--from running aficionados and fitness buffs to avid supporters of HARI’s humanitarian causes. It was the first-ever local fun run that was fully sponsored by an automotive firm, and a first in the Hyundai global distributorship network.