Ferrari will now build more units of each model to increase sales and cope with demand. This is according to incoming CEO Sergio Marchionne who will take over starting October 13 from Luca Cordero di Montezemolo after he announced his resignation last Wednesday.
This is in stark contrast to Montezemolo’s marketing ploy of maintaining exclusivity by limiting production of the units to 7,000 cars a year. Marchionne believes that Ferrari can sell more and is targeting 10,000 units annually.
To satisfy the demand of the new ultra-rich customers, first on Marchionne’s list is to sell more of the $1.3 Million LaFerrari.
"If that class increases, we should be able to follow them. Otherwise, the waiting list will become too long, and people get tired." Marchionne said.