2022 was Lamborghini's most successful year yet
The House of The Raging Bull has just finished 2022 with a resounding bang. Thanks to various accolades and production milestones, Lamborghini continues to post record sales figures and steady growth following the pandemic.
Starting with the total number of vehicles sold, Lamborghini shared that they were able to shift 9,233 cars worldwide – a 10% increase over the previous year wherein the brand was able to sell 8,405 units worldwide.
“Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments that can produce consistent and concrete results. We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini.
Sales, in almost all key markets, broke all records. Asia registered a 14% increase compared to last year's performance while the United States (US) achieved a 10% uptick in sales. Last but not least Europe, the Middle East, and Africa (EMEA) saw a 7% sales increase compared to 2021. Also helping Lamborghini achieve its record sales figure are the addition of new dealerships. From 173, the brand now has 180 dealers globally and has a presence in 53 different countries.
The United States remains in the top spot (2,721 cars sold, up 10% over the previous year), followed by Chinese Mainland, Hong Kong & Macau (1,018 cars delivered, a 9% increase over the previous year), Germany (808 cars delivered, up 14% over the previous year), United Kingdom (650 cars delivered, up 15% over the previous year) and Japan (546 cars delivered, up 22% over the previous year).
And just like the previous years, the Lamborghini Urus continues to be the brand's best-selling vehicle with 5,367 sold, up by 7% over 2021. The Huracan, on the other hand, sits in second with 3,113 units delivered, up 9% compared to last year. In third place is the Aventador with 753 units sold, reaching the end of its production last September 2022.
2022 also saw Lamborghini launch various products and new variants of their existing vehicles. These include the Huracan Tecnica, the Huracan Sterrato, the Urus Performante, and the Urus S.
As Lamborghini enters 2023, the House of The Raging Bull is set to reveal its first hybrid cars that will signal the brand's transition into hybrids and subsequently, fully-electric vehicles. For Winkelmann, this year will be truly significant for Lamborghini.
“2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence,” added Winkelmann.