In recent years, more and more automakers have been shifting to electrification in order to meet the ever stringent emission laws. This had led to the rise of new electric vehicle makers joining the industry, such as Elon Musk's Tesla. By 2020, Dyson, a brand known for their vacuum cleaners and household appliances, will also be entering the automotive industry by launching their own electric vehicle.
Sir James Dyson has officially confirmed that the upscale appliance maker will have an electric vehicle ready by 2020. To get the ball rolling on their upcoming EV, he has also invested £2 billion into the firm. There are also 400 people working on the new project, with the number expected to grow in the near future.
At the moment, little is known about Dyson’s upcoming EV apart from it already having undergone two and a half years of development. The vacuum maker has also focused development on new battery technology. They have however yet to reveal a prototype or release any information regarding their upcoming product, and appear to have no plans of doing so. According to Dyson, this would ensure that no details leak out to competing brands in the EV segment. More so, Dyson is entering this new venture without the help of any existing automaker as he feels that automakers have no new technology to offer.
Building cleaner vehicles have long been in the back of Dyson’s mind, for nearly two decades to be exact. Back in the 1990s, Dyson proposed to make a particulate filter for diesel engines. However, no one was interested and the project was axed. Now, Dyson will soon be offering a solution with their upcoming EV.