After successful runs in Metro Manila and key cities in Luzon since its launch in April 2015, the Volkswagen Philippines now brings the Child Safety Initiative (CSI) campaign to the Visayas region launching last October 15 at the Robinsons Galleria Cebu.
Since its launch during the Manila International Auto Show in April 2015, the CSI campaign in Luzon and Visayas had a total of 7,048 children and 5,360 parents who participated in 33 venues.
This child road safety advocacy increases awareness and imparts valuable lessons towards preparing the kids, along with their parents, to become responsible adult road users.
Volkswagen Cebu facilitated the event that started when the mall opened at 11 AM. The formal opening ceremonies were attended by Volkswagen Cebu’s Branch Manager Ren Dumaraos, Robinsons Land Corporation’s Mall Operations Manager Marion Concordia Saguisag, and Philippine Global Road Safety Partnership’s Director Marte Perez, who all expressed the timeliness and urgency of the campaign during their special messages at the opening.
The CSI activation in Visayas is timely due to increased road activities, particularly in its highly urbanized areas, bringing up the number of traffic-related accidents.
The CSI venue was opened to the mall-going public immediately after the ribbon-cutting ceremonies. The CSI campaign highlights the Junior Driving Course featuring miniature simulated roadway within a community, complete with road signages, stoplights, and miniature cars for the kids to use. In addition, samples of child seats were also on display at the Child Seat Corner.
Volkswagen Cebu also showcased Touran multi-purpose vehicle and Tiguan compact SUV along with a few special offers.