Volkswagen is back.

Under the behest of the Ayala Corporation, Volkswagen will re-emerge in the Philippines following a long absence, and seeks to re-establish the brand in the industry under the Automobile Central Enterprise, Incorporated (ACEI). This will be the third time that the VW brand will be launched in the country.

The eponymous manufacturer of the iconic people's car, the Beetle, will make their comeback this Friday with a brand launch at the Ayala Tower One fountain area, but will be immediately followed by a public launch at the Ayala Museum and the Greenbelt Park in Makati from September 28 to 29.

Dubbed as the People's Car Celebration, ACEI will display a variety of new and historic VW models such as the Scirocco R, the Golf Mark VII and the Passat. Also, VW Philippines will be displaying the new lineup comprised of the 21st century Beetle, the Jetta, the Touareg, the Touran and the Tiguan.

As the highlight of the celebration, VW Philippines will raffle off a 21st century Beetle at the event with no purchase required.

Sales reservations will officially commence on September 28, 2013 at the Volkswagen Bonifacio Global City Dealership.