Volkswagen Philippines has partnered up with Grand Canyon Multi-Holdings, Inc. (GCMI), an automotive and car parts dealer that first started in 2005, to establish the first Volkswagen dealership in Iloilo City. The Iloilo dealership is located at the upper ground level of SM Iloilo along Benigno Aquino Sr. Avenue.
GCMI, helmed by president Jan Andrew Po, was founded by a family of Filipino businessmen based in Iloilo which supported development of the area’s automotive industry. Volkswagen Iloilo is seen as an important addition to Volkswagen Philippines’ dealer network, and helps expand the Volkswagen brand to even more Filipinos throughout the country.
The Iloilo dealership is Volkswagen Philippines’ second dealership in central Philippines, the other being Volkswagen Bacolod. The Volkswagen brand was launched in the country on September 27, 2013, under Ayala Corporation, spearheading the first five dealerships in the country, with Volkswagen Pampanga being the sixth dealership in the network, opening only last 2016.
Iloilo's Volkswagen dealership is expected to push the Volkswagen brand more aggressively in central Philippines, particularly in the Iloilo, Capiz, Antique, and Aklan provinces of Panay Island. These areas have had an increase in demand for premium European brands, such as Volkswagen among professionals.