Volkswagen continues to expand its presence in the Philippine market after the automaker recently opened its latest dealership in the country. Situated at the automotive row along the busy Tagaytay – Santa Rosa Road in Santa Rosa City is Volkswagen's 8th dealership in the Philippines.
Owned and operated by the Lica Auto Group, Volkswagen Santa Rosa is the company's first established dealership in southern Luzon. It is set to serve the growing number of car owners in the Calabarzon area that encompasses Cavite, Laguna, Batangas, Rizal, as well as Quezon.
“Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. Now, the region's residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support,” said Felipe Estrella, Volkswagen Philippines president.
For Rene Limcaoco, Managing Director of the Lica Auto Group, having their first Volkswagen dealership places the company into a dominant position in the auto industry in the southern Luzon area. “Volkswgen Santa Rosa will be more accessible to buyers and owners in the region,” added Licaoco.
Volkswagen Santa Rosa dealership operates under the Lica Auto Group's Strasbourg Auto Corporation which will offer the automaker's full product lineup that consist of the following: Santana, Santana GTS, Lavida, and Lamando.
With eight dealerships now strategically located across the Luzon and Visayas regions, more Filipinos now have more reasons to experience for themselves that with Volkswagen.