About 2 years ago, there were rumors of talks between Volkswagen and Ayala regarding the return of the VW brand to our islands. Last year, we confirmed it through various sources that the deal was already set and that Ayala Corporation would be the new distributor, pending some details for the deal.
Well, the ink has now set, and a new company, Ayala Automotive Holdings Corporation will be the official distributor of Volkswagen in the Philippines.
"Building on the Ayala Group’s excellent reputation and market knowledge, we are excited about offering consumers in the Philippines Volkswagen’s outstanding line-up of vehicles and providing them with an unparalleled level of sales and service experience," said Volkswagen's Weiming Soh, President, Commercial Operations for Greater China/ASEAN.
The Ayala group has a very long history in the automotive sector, and currently has stakes in Honda Cars Philippines and Isuzu Philippines Corporation. The VW brand will expand the company's portfolio into the premium automotive sector; a market that the company -through many other industries and consumer segments- has vast experience in.
“We are very excited to bring Volkswagen’s technology and engineering expertise to the Philippine market. This partnership will no doubt enhance our current portfolio of auto brands given the dominant position of Volkswagen in the global automotive market," Ayala Corporation President and COO Fernando Zobel de Ayala said.
"This will allow us to offer a much wider range of passenger vehicles in the local market, which will reinforce further Ayala’s strong presence in the local automotive industry,” he added.
More details in the future as the story of VW's return -through the right hands- continues.