Exciting times are ahead for Volkswagen. At this year’s Internationale Automobil-Ausstellung (IAA), the German marque is set to debut its newest fully-electric vehicle, the ID.3. Aside from the much anticipated launch, Volkswagen will also be presenting its new logo and brand design under the motto “New Volkswagen”.
Following the legacies left behind by the Beetle and the Golf, VW is looking into accomplishing the same with the ID.3. Their newest and latest vehicle will usher in a new era for Volkswagen which is electric, fully connected, and balance sheet carbon-neutral.
“The IAA in Frankfurt will be a pivotal moment in the strategic reorientation of the Volkswagen brand. The results of our work will become visible with the ID.3 and the new brand design. We look forward to presenting ‘New Volkswagen’ to the public,” said Ralf Brandstätter, Chief Operating Officer of the Volkswagen Passenger Cars brand.
Another highlight of the Volkswagen program, as was mentioned earlier, is the re-branding and re-positioning of the brand. “Volkswagen has taken and implemented bold decisions in almost all areas of its activities. The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation,” said Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “I am very proud of what we have achieved: ‘New Volkswagen‘ has a presentation that is powerful, fresh, positive and attractive.”
It seems that Volkswagen wants to present themselves as a significantly younger, more digital, more modern brand. The new presentation will not only be bolder and more colorful but will also be digitally oriented from the brand logo through to the world of images.
The symbol and trademark will also become the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. This will be more modern, clearer and simpler. This also applies to the new brand signals such as pictograms, typography, colors or layouts. For the first time, the brand will have a sound logo, which will replace the former brand claim. In addition, the Volkswagen brand will have a female voice in the future.
There is no doubt that Volkswagen remains to be one of the most recognizable brands in the automotive industry today. That does not go without saying, though, that their fair share of troubles has caused a sort of dwindling in their following. With less than a month left before IAA 2019, it will be very interesting to see how they barge back into the fray with their re-design.
If it proves to be a strong re-start, who knows? Maybe that means we’ll be seeing more Volkswagens on our roads again.