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Frankfurt 2013 Preview: Volvo Concept Coupe echoes the Volvo P1800 of the 1960s


The first of three Volvo concept cars from the Scalable Product Architecture

Volvo takes inspiration from the Scandinavian lifestyle and design to form the new Volvo Concept Coupe. The first of three Volvo concept cars from the Scalable Product Architecture, the car resonates characteristics of the P1800 from the 1960s. The introduction will be in preparation for the new Volvo XC90 in 2014.

With the Scalable Product Architecture, Volvo designers and engineers gained more freedom with their models. The design by the new Senior Vice President of Design Thomas Ingenlath builds emotion into the brand and readies the next generation Volvo models.

The Volvo design has always commanded a ‘certain authority’ but designers want to improve the integration of modernity and expressiveness. The Concept Coupe gives off a Grand Tourer vibe with its low bonnet, roof, 21” wheels, ‘floating’ grille, and headlights with DRL light guides. The car also has a large portrait digital touchscreen in the center console for driver interactivity.


There is also a hint of Volvo’s direction toward hybrid technology. The Concept Coupe uses a 2 liter high-performance Drive-E gasoline engine with a supercharger and turbo while the electric motor helps on the rear axle. Its total output is about 406 PS and 600 Nm of torque. With further developments, Volvo is bound to explore this technology with V8 engines.

The Volvo V40 was the first signal in Volvo’s reformed direction. The introduction of the Concept Coupe and the upcoming arrival of the XC90 adds further support in this endeavor. Be sure to expect other models from the Volvo lineup to follow suit soon.

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