Volvo Philippines wanted the journalists to have an up-close and personal experience with this new breed of Volvo and thus extended the fun by giving away an all-expense paid adventure to Universal Studios Singapore for the winning entry. Nine teams composed of journalists mainly from the motoring beat captured different scenes of the powerful 304bhp S60 T6 in action. Volvo's mid-sized premium sports sedan exhibited raw power and sheer dynamism as it was brought to different places and catered to the creative impulses of the various teams to whom it was lent to for a couple of days.
All the finalists exerted commendable efforts and showed great enthusiasm in showing the attributes of the newest car in the Volvo stable. Surprise special awards were also given, as follows:
Best Comedic Performance: Volvo S60 Rock Solid by Jong Arcano, Tinni Isaguirre, Ronnie Trinidad and Alvin Uy
Best Editing: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman
Most Popular Video: My Love, My Desire, My Sexy Beast by Alodia Gosiengfiao, RA Rivera, Angel Rivero and Shawn Yao
Best Musical Score: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman
Best Film Editing: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman
Best Director : Ardie Lopez for The Weapon
Best Cinematography: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman
Best Performance by an Actress in a Supporting Role : Alodia Gosiengfiao and Shawn Yao for My Love, My Desire, My Sexy Beast
Best Performance by an Actor in a Supporting Role: Neil Pagulayan for The Weapon
Best Performance by an Actress in a Lead Role: Angel Rivero for My Love, My Desire, My Sexy Beast
Best Performance by an Actor in a Lead Role: Ardie Lopez for The Weapon
The films were uploaded to the Volvo Philippines Facebook site on March 15, 2011 to gather "votes". Each team started campaigning for their videos to earn "likes" since the team with the most number of Facebook likes already has a 50% chance of winning. The other half of their overall score was decided on by the Film Festival Jury in March 17, 2011. The panel of judges included young entrepreneur, photographer and Volvo enthusiast Harvey Angsanto, premiere balladeer, actor, singer and performer Raymond Lauchengco and Christine Dayrit, travel columnist and Chairman of the Cinema Evaluation Board under the Film Development Council of the Philippines.
Volvo Philippines Facebook site fans was also rewarded when they voted for their video as this gave automatically gave them a chance to win Volvo premium items in the daily raffle. Premium gift hampers was also given to the winners of the Best Actor and Best Actress categories courtesy of Rustan's.
"The All-New Volvo S60 moves you in ways that you can never imagine. Excitement runs in your veins as you go full throttle, rounding corners with such ease and superb handling. We wanted our friends from the media to feel this feistiness and vitality of the new generation S60. Of course, knowing they're behind the wheel of one of the safest cars in the world - with Collision Warning and Full Auto Brake and Pedestrian Detection, another world-first -- just adds to the fun." quips Loi Concepcion-de Guzman, Assistant Vice President for Marketing Services of Volvo Philippines and Chairperson of the Film Festival Committee.