The iconic Beetle from Volkswagen spans generations of motorist and inspires motorists, bringing them back to when they just first learned to drive the stick and finding out first-hand how much fun driving can be.

Well, the folks at Volkswagen took all that and packaged it in a rugged, tough-looking, go-go vehicle that will be displayed for the first time at the 2014 North American International Auto Show in Detroit.

Say hello to the Beetle Dune.

The Beetle Dune Concept shows a more feasible and the sportiest design of a Beetle yet.  The body was raised by two inches and the roof was designed to accommodate either a ski rack or a sandboard to show you its go-anywhere attitude.

The Dune Concept is a front-wheel off-road machine and will be powered by a 210-horsepower turbocharged TSI engine mated to a six-speed DSG dual-clutch automatic transmission. It will sport a strut-type front and multilink rear suspension, with the XDS electronic differential lock providing further traction.