Ward's reveals 10 Best Interiors

AUTO NEWS

Asian brands take 7 out of 10 Best Auto Interiors from Wards

WardsAuto has just released the Ward's 10 Best Interiors for 2013, their top picks for interior quality, fit and finish, comfort, safety and technology. The list is as follows:

WardsAuto editors selected the top passenger compartments after spending February and March evaluating 46 vehicles that were all-new or sported interiors that have been significantly upgraded.

To determine the winners, editors drive the vehicles during their routine commutes and submit score sheets ranking each auto interior based on several criteria, including materials, ergonomics, comfort, safety, value, fit-and-finish and overall design. Scores also are applied based on the user-friendliness of the human-machine interface and the ability to link mobile phones and access vehicle information.

"This year's batch of winners really drives home the point that auto interiors are vital in the battle for consumers' hearts and minds," says WardsAuto World Editor-in-Chief, Drew Winter. "It wasn't uncommon all that long ago for auto makers to view interiors as the best place to take cost out of a vehicle program. They eventually figured out that's a big mistake because people spend a lot more time looking at the inside of their car than the outside."

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