Nissan has big plans in the months to come by launching a total of 13 new models. So far, we have already seen a few of them namely the Ariya EV, Kicks, Magnite (albeit in concept form), and Rogue/X-Trail. The automaker hopes that the new models, including the remaining nine that have yet to be launched, will generate buzz around the world and bring back much-needed sales after a disastrous 2019-20 fiscal year.
Nissan posted a massive 671 billion yen net loss in 2019, marking the company's worst net loss in years. At the same time, they also posted an operating loss of 40 billion yen in the same period. The financial troubles at Nissan can be linked to the arrest and subsequent escape of former CEO Carlos Ghosn last year. Ever since the issue erupted, profits have dipped and sales have not been the same. More recently, the COVID-19 pandemic further compounded the company's struggles even more.
Nissan doesn't seem too confident with this year's figures even with the introduction of new vehicles in the market. The automaker recently announced that they are expecting a net loss of 670 billion yen and an operating loss of 470 billion yen for the 2020-21 fiscal year. In the first quarter of 2020 alone, they experienced a 50.5% decrease in year-to-year figures and experienced a net loss of 285.6 billion yen.
For Q1, they posted revenues of 1.174 billion as opposed to 2019's 2.372.4 billion. Don't expect the second-quarter figures to be any better either as the on-going pandemic has severely affected sales of all automakers worldwide.
As such, the 13 new models are now more important than ever. In fact, they must succeed in order to pull Nissan out of another possibly bad year for the company. If the models sell well, they might just be able to pull up the projected net loss. If not, then it would mark the second year in a row that Nissan will experience a 670 billion loss, accumulating to more than a 1 trillion yen for both 2019-20 and 2020-21.
Do you think Nissan's 13 upcoming models can bring the proud automaker back to profitability? Would Ghosn and the rumors of a supposed merger with French automaker have made a difference? Let us know what you think.