It seems Volkswagen has been busy shuffling brands around for the past several months. Just last month, Volkswagen will reportedly off-load Bugatti to Rimac. Meanwhile, the Ducati brand might be sold as Volkswagen will supposedly be hosting preliminary talks with potential bidders soon.
Now, it appears that Volkswagen will make another big move within its portfolio. According to a report by Automotive News Europe, Volkswagen plans to put Bentley under the direct control of Audi. Sources close to the matter said that the Ingolstadt-based automaker could be the one to oversee the development and financial activities of Bentley starting in 2021.
Currently, Oliver Blume is the head of Bentley. At the same time, he is also in charge of Porsche. But for Herbert Diess, CEO of Volkswagen Group, he believes that Bentley has the potential for a fresh start under Audi. Moreover, sources added that synergies between Audi and Bentley could result in a new Bentley SUV that could slot below the Bentayga.
With Audi supposedly set to steer Bentley towards the future, could this mean that models like the Continental GT and the Flying Spur might use platforms from Audi? Perhaps, as the Crewe-based luxury marque suffered heavy losses this year due to the pandemic.
Also, having Audi at the helm of Bentley may allow them to make an all-electric luxury sedan based on the Premium Platform Electric (PPE) architecture that Audi and Porsche are developing.
But what about in terms of looks? Fortunately, the Bentley vehicles will still have a distinct look compared to Audi. However, future Bentley models could have less 'bling' for a more 'sustainable luxury' amid the pandemic.