We might see changes in what Peugeot’s future vehicles will look like. Specifically, the French automaker’s upcoming models could look a lot more retro as opposed to their current design language. Why so? That's because the French automaker has appointed a new design director to lead Peugeot’s styling department – 40-year-old Matthias Hossann.
Hossann has been with the PSA Group for quite some time already. After graduating from the Strate design school, he joined the automaker’s styling department back in 2002. He has held various positions since and has designed vehicles for all the brands of the Group. Since 2013 he has been responsible mainly “for the prospective design of the Peugeot brand with the benchmark concept cars”.
His most notable design for the French automaker has to be the retro-looking e-Legend concept. Yes, the all-electric coupe inspired by the Pininfarina-designed Peugeot 504 Coupe from the 70s. No doubt the e-Legend looks unlike any other Peugeot model today thanks to its unique styling. Despite the throwback design, it still incorporates some of the brand’s current design cues.
Aside from the concept coupe, some of the production models Hossann designed for Peugeot include the current-generation 208 hatchback and 2008 crossover. Both of these models feature the brand’s new design language and feature styling cues from the 508.
“I am delighted to entrust this mission to one of the most talented designers of his generation, who has illuminated the future of the Peugeot brand and who will henceforth be able to put his talent to serve the brand's customers,” said Jean Pierre Ploué, Style Director of Groupe PSA.
Matthias Hossann will take up his post as Design Director for the Peugeot brand on July 28th, succeeding Gilles Vidal. With Hossann in charge, hopefully, we get to see some retro styling added to their future models as well just like how the e-Legend was designed.