The 2007 Cebu Auto Show was a fusion with the Cebu Auto Kraze featuring some of the best modified and restored cars from the queen city of the South. The event is a localized version of the Manila International Auto Show organized by Worldbex International. The show carries an interesting twist as the city is known as one of the gateways for imported cars. It is here where some of these cars are displayed side-by-side with the new vehicles of major auto dealers.
The four-day event featured aftermarket product displays featuring batteries, detailing products, lubricants, tires and many more. Car brands present at the show were Chevrolet, Hyundai, Kia, Mazda, Suzuki, Toyota, while Yamaha represented the motorcycle segment. The second staging of the show also attracted top automotive product brands like Maxxis, Microtex, Mothers, Motolite, Motul, Nankang, Pirelli, and Total.
Noteworthy cars at the Auto Kraze car competition were the World War II military jeep complete with all the embellishments, a wildly modified Mazda RX8, Subaru Impreza STi Type RA, BMW M5, Mercedes Benz SL55, 1977 Jaguar XJ6 Coupe, a couple of Porsche 911s and several European and Japanese cars.