The Internationale Automobil Ausstellung (IAA) otherwise known as the Frankfurt Motor Show is one of the most influential auto shows in the world with Germany being the considered the center of the European automotive industry. The event's 63rd staging proves it once more with the world premieres of major vehicle brands, parts maker, automotive service provider and virtually any company that has to do with cars.

More than eighty world premieres were staged in this year's show led by the German automotive conglomerates BMW Group (BMW, Mini), Daimler AG (Mercedes-Benz, Smart), and Porsche SE (comprised of Audi, VW, Porsche).

Highlight vehicles from the show were the Aston Martin Rapide, Audi R8 Spyder 5.2 FSI quattro, BMW 5 Series Gran Turismo, the new BMW X1, Bentley Mulsanne, Brabus E V12, Ferrari Italia, Lamborghini Reventon Spyder, 2010 Lexus IS F, Maserati GranCabrio, Mazda MX-5 Superlight, Mercedes-Benz SLS AMG, Mini Coupe Concept, Mini Roadster Concept, Porsche 911 GT3 Cup, 911 GT3RS, 911 Sport Classic and new 911 Turbo.

For sustainable mobility, automakers also displayed their environment friendly vehicles in the form of hybrids, and electrics. Some of which were: Audi E-Tron; BMW ActiveHybrid 7, ActiveHybrid X6, and Vision EfficientDynamics concept; Ford Focus BEV prototype and Focus Econetic; Hyundai i10 electric; Kia displayed hybrid versions of their cee'd, Forte LPI and Sorento; Lexus LF-Ch; Mercedes-Benz B-Class F-Cell, and Concept BlueZERO; Mini E; Peugeot 3008 Hybrid4 concept and RCZ Hybrid4 concept; Porsche Cayenne Hybrid; Reva NXG and NXR; smart fotwo electric; Tesla Roadster Sport; Toyota Auris HSD hybrid, and Prius Plug-in Hybrid concept; VW BlueMotion versions of its Golf, Passat and Polo, and E-Up!.

The IAA is not just about new cars but about the industry as well. Auto industry members, trade union and policy makers also met for the first time to discuss the future of the industry in what they called "Shaping Change Together". A "Mobility in All Situations" symposium was also held to discuss mobility concepts in all life situations.

Organizers considered the event a success as it managed to attract about 850,000 visitors exceeding its targets this year despite the economic difficulties. The show's worldwide influence was also proven in terms of attendees as the number of foreign visitors rose by two percent this year. They are looking forward to the 64th edition in 2011 to be held from September 15 to 25, as they announced the date at the end of the event.