The Philippine custom car and tuning industry once again held their annual gathering at the SMX Convention Center, SM Mall of Asia Complex in Pasay City for the 2011 Manila Auto Salon last November 24 to 27.

Heralded as the largest show for automotive aftermarket industry in the country, the event gathered more than one hundred customized cars, trucks and sports utility vehicles under one roof.

Noteworthy cars included a Lamborghini Gallardo Superleggera and a Porsche GT3 RS of Mothers, a Honda S2000 of FM Garage, trick florescent yellow and green paint jobs on some Honda Civics (the green car won Best of Show - Custom Car) and a florescent orange Mitsubishi Lancer EX by JSK. Other exotics on hand include a Martini racecar-inspired Porsche by JSK, a 997 Porsche with a Vorsteiner kit as well as other Euro cars of Concept One. Of the tuned cars, notable examples include a turbocharged Honda Civic FD (Best of Show - Tuner Car) of Autoline, an HKS-equipped Nissan GT-R from Emperor, and the Honda Civic SiR with an exceptionally clean engine bay from Auto Circuit.

In the truck section, the off-road tuners outdid themselves with entries such as a Toyota Hilux nicknamed Jester (Best of Show - Sport Truck) and camping-ready Toyota Land Cruiser 70-series by 199 Off-Road House. Also there was a TJM-equipped Toyota Hilux and the WARN and Pro-Comp customized Jeep Rubicon of Ride. There was a trail-tested pair of Toyota Land Cruiser 200-series that made their way from Trixx Off-Road Shop in Cagayan de Oro, a red Toyota Land Cruiser 70-series pickup and a white 80-series Toyota Land Cruiser from Dr. G's Car Clinic that took the Best of Show - SUV award.

Aftermarket companies like 3M, Bewith, Car Options, Meguiar's, Mothers, Pioneer, Ride, Sony, Speedlab, Sun Gard, Turtle Wax took the opportunity to introduce their new products ranging from detailing, styling, repair to modifications. Some of the more unique products was the Bubble Car Cover of Car Options which better protects a car from the elements while inside the garage versus a standard car cover. There was also the Rotopax modular fuel containers from Ride. also hosted its first ever GT5 Challenge; a time-attack competition based on the Sony Playstation driving simulator game Gran Turismo 5. Participants drove virtual examples of the Chevrolet Camaro SS, Lexus IS-F, and Mercedes-Benz SLS AMG in daily qualifying rounds in different race tracks. The top 4 times from each day were called back to enter the final round. Emerging victorious in the competition was Terrence Lallave. Coming in second was Aurick Go followed by Jan Millard Lacuna in third. The GT5 Challenge was supported by Sony Philippines, Chevrolet Philippines, Lexus Manila, CATS Motors (Mercedes-Benz), Motul, Mothers, Remixx Clothing, Recaro, and the Manila Auto Salon.

The 2011 Manila Auto Salon's top sponsors are Solar Sports, Basketball TV and HKS Super Oil. Media Sponsors include Business Mirror, Businessworld, Manila Bulletin, Daily Tribune, Good Morning Philippines, Malaya Business Insight, Manila Times, Philippine Daily Inquirer, Philippine Star, 99.5RT, Crossover 105.1, DWIZ 882, DZRH, DZRJ, Home Radio 97.9, Inside Motoring, Magic 89.9, RJ 100.3, UR 105.9, Wave 89.1, Wow 10.5, C! Magazine, Top Gear , Power Wheels, Auto Focus, Auto Review, Motoring Today, Pinoy Extreme, Speed by MP Turbo, Stoplight and Sunshine TV. Online sponsors are,, and . Other sponsors are Dream Limo, Gotcha, LazerMaxx, Meguiars, Motorola, Padi's Point and Qualiplus.