The 2015 Manila International Auto Show opened its doors to the public on Wednesday, April 9 until the 12th, and this year's show was packed with new car launches and previews from various manufacturers.
More people than ever before
MIAS attendance has consistently been going up and shows no signs of slowing down.
MIAS welcomed over 102,000 visitors in 2014, breaking the 100,000 visitor mark. This year, MIAS took in even more people with around 110,000 visitors for the eleventh running of the show.
Ford previews the all new Everest
After its ASEAN debut in Bangkok last month, Ford Philippines brought in the all-new Everest much to the delight of the of the public.
Ford's new Fortuner fighter received a warm welcome from the public and is significantly different from its predecessor as Ford claims many first in class technologies for the new Everest while still retaining all-road and all-weather capabilities. The new Everest is set for the Philippine market in Q3. If you want a big Ford SUV now, Ford also unveiled the Expedition Platinum with a more efficient 3.5 liter V6 turbo.
Subaru launches new Legacy and Outback
With the limelight pointed at the WRX and WRX STI last year, Subaru's executive sedan and wagon take center stage in this year's MIAS with the launch of the all-new Legacy and Outback.
MotorImage Pilipinas will be bringing in two variants for the Legacy and one variant for the Outback. The all-new Legacy will be powered by either a 2.5 liter flat four or a 3.6 liter flat six. The sole engine option for the Outback will be the 3.6 liter. Units are expected to arrive by May.
Mini gets two extra doors
For over 50 years, the Mini Cooper has never been available with rear doors, that is, until now. Launched last year in Europe, the more practical 5 door Mini was launched in MIAS 2015.
With an increase in wheelbase Mini claims a 20% increase in interior space and access to the rear seats are now made easier with two extra doors at the back. Two variants will be available for the 5 door Mini: the Cooper, powered by a 1.5 liter three cylinder turbo engine and the Cooper S with a 2.0 liter four cylinder turbo.
Mazda launches and previews four models
Mazda went full force in this year's MIAS. Not only did they have the biggest booth but they also had a fashion show and launched updated and all new models, the new Mazda 2, MX-5, the updated CX-5 and Mazda 6 Wagon.
Mazda's program is made even more special with the Philippines being the host of the ASEAN reveal for the MX-5. As a fitting tribute to the MX-5, Mazda also displayed racing legend Pocholo Ramirez's Miata cup race car.
Plug-in technology by BYD
After one year in the market, BYD has launched the Qin plug-in hybrid which promises up to 50 KM/L.
With a 1.5 liter turbocharged engine and two 110 Kw motors, the Qin puts out an impressive 306 PS with a claimed 0-100 kph time under six seconds. There is still a gas engine under the hood which means range anxiety will not be an issue if in case the batteries need recharging.
The Chinese brand also presented their BRO (BYD Response Operations) mobile service program as part of its 5-star customer service program which includes a new 5-year warranty.
Chevrolet previews the Trax crossover
With compact crossovers being a popular segment in the country, Chevrolet has shown the public its entry for the fiercely competitive segment. Chevrolet's entry for the slice of the market is the new Trax and they say it will release it towards the end of this year. The Trax will be powered by a 1.4 liter EcoTec engine.
New from Kia
Kia displayed the recently debuted 2015 Sorento SUV and Grand Carnival van as well as the updated Rio compact sedan.
Volkswagen launches the Child Safety Initiative
For Volkswagen, this year's MIAS is all about the children with their Child Safety Initiative campaign, in an effort to raise awareness of vehicle child safety in the Philippines.
Volkswagen set up a 50-square meter junior driving course to educate children about road rules and traffic signs and a child seat corner for parents who wish to invest in child safety.
New Tatas for 2015
Tata unveiled a pair of subcompacts which promise high efficiency at low prices. The new Indigo sedan and Indica hatchback are what Tata calls their "home grown best sellers" which they hope will appeal to cost conscious consumers.
Tata even went as far as giving an Indica the full taxi livery in an effort to attract taxi fleets in the country. In the interests of efficiency, both subcompacts are powered by a 1.4 liter diesel and rides on a sophisticated multilink rear suspension.
Russ Swift stunt show continues to amaze
From sending Subaru XV's to two wheels to making the new WRX STI dance, the Russ Swift Stunt Show has been a staple of MIAS for several years now. Russ Swift continues to wow audiences with his signature tight parallel parking skills and turning all wheel drive Subarus into two wheeled balancing acts.
MIAS keeps getting stronger
While new cars took over the main hall, there wasn't a shortage of exhibitors selling parts and accessories and loads of tuned and classic cars at the back. It could be said MIAS is the place for those who are looking for new cars, dress up the old and for those who simply live and breathe cars. With around 110,000 visitors this year, it would come as no surprise if WorldBex can haul in as much as 115,000 people for the 12th running for the Manila International Auto Show