Brent Co / Brent Co | December 01, 2017 04:51
The trucks, concept cars and a vision of a cleaner future at the 34th Thai Motor Expo
The 34th edition of the Thailand International Motor Expo highlights the future of motoring as greener technologies, smarter cars, and concepts point us to the future direction of how we move ourselves. That similar philosophy is being championed by Motor Expo chairman Kwanchai Paphatphong, who spearheads an organization called 'Unpolluted Breath Project' which is a major beneficiary of the show which it donates opening day ticket sales to.
As a glimpse to the future, the Mitsubishi GT-PHEV concept showed what to look forward to as mass market crossovers and SUVs enter the age of electrification. Hyundai meanwhile touts the RN30 concept as high-performance hot hatch for the future.
In terms of attainable technology, BMW showed a new Protonic Frozen Yellow version of its i8 sports car. Hyundai showed off their Ioniq EV, while Kia showed the Soul EV. Mercedes-Benz showed off their fleet of EQ plug-in hybrid models. Nissan brings their new-generation Leaf EV and Note e-Power as its products for sustainable motoring. Toyota launched the CH-R hybrid that fits right in with Thailand’s program of promoting greener vehicles.
Model debuts at this year’s Thailand Motor Expo are comprised of the Audi A5, Bentley Flying Spur, BMW X3, BMW 630d GT M Sport, Lexus LS 500h, Mazda CX-5 update, Mercedes-AMG GT R, Mercedes-Benz S-Class update, MG ZS crossover, Mini Countryman JCW, and Volvo XC60.
Despite all the new technology, we cannot deny that pick-up trucks still play a vital role in the Thai automotive scene. Making sure their presence is felt, major market players Isuzu and Toyota have highlighted their pavilions with updated versions of their pick-up truck models. Mitsubishi Motors is also showcasing a sportier lifestyle side in the form of the Triton Athlete. Chevrolet took the opportunity to celebrate 100 years of its truck heritage with the Colorado Centennial Edition.
Virtually stealing the show however would be the Toyota Hilux Revo Rocco which caught the most attention amongst the pickups.
While not all models unveiled at the show actually get sold in the market, models such as the Kia Stinger do bring a lot of spice to the show.
The Motor Expo being scheduled towards the end of the year means that it is buying season for the local market. Auto brands showcase the best deals on their pre-owned inventory as well.
The strong custom culture of Thai car enthusiasts also brings in auto accessories, car audio and tuning brands and shops to showcase their latest offerings on the exhibition floor.
If this year’s Thailand International Motor Expo is an indication of what’s to come for the year ahead, there is certainly a bright future ahead for the Thai market and new vehicle models to come for the ASEAN region. The 34th Thailand International Motor Expo runs until December 11 at the IMPACT Challenger Exhibition Halls in Muang Thong Thani.