BMW USA has come up with a rather unique promotion campaign for its all new 7-Series flagship. The German carmaker has teamed up with transportation app network, Uber, to give rides to Uber users in the US.
Sales for the all-new G11 7 Series have yet to begin, but BMW's tie-up with Uber gives the public a chance to ride the company's all-new flagship model. Uber users in Chicago, New York, Miami and Los Angeles will be able to book a complimentary ride in the new 7-Series. They will be chauffered by a BMW Product Specialist who will take them to a destination of their choice. Test drives will also be offered to prospective buyers and the Uber users this weekend.
"We couldn't think of a better way to celebrate the launch of the BMW 7-Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience." said Amy Friedlander Hoffman, Uber's Head of Business Development and Experiential Marketing.
“With our new 7-Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6- & 7-Series Product Manager for BMW of North America.