Last year, the Department of Tourism reported that more than half of the country’s population visit local tourist destinations every year. To start 2018’s summer season, Bridgestone Philippines is pushing drivers to get in their cars and start traveling.
With this, the tire company announces the launch of their newest campaign, ‘Real Adventures’. The campaign encourages motorists, both new and old, to live their best lives and experience them in a raw, yet, meaningful way. How? By driving to destinations both familiar and exotic and making vibrant memories along the way.
It has been found that the most favorite destinations for Filipinos are ones that can be reached by land travel; destinations like Batangas, Ilocos Norte, Sagada and many more. The opening of new infrastructures like the TPLEX and improvements to the SLEX and NLEX give drivers not only new avenues, literally, to travel, but also a more comfortable and enjoyable ride.
Having responsible driving and road safety in mind, the tire company encourages drivers to be vagabonds, to embrace their inner adventurer, to go wherever they want to go.
A traveling webseries will also be launched in conjunction with the campaign. Host Chris Everingham, half Filipino and an avid traveler, explores three prime destinations in the country (La Union, Bacolod, and Cebu) to converse with locals and share in their stories.
Two new promos will be launched as well: ‘Rolling Stories: Share Your World’ and ‘Dare the Road to Win’. These promos encourage motorists to share their adventures and buy Bridgestone products in order to win an exciting roster of prizes.
As the summer begins, Bridgestone tires are the perfect accompaniment to any real adventure. With four major categories, the Dueler, Ecopia, Turanza, and Potenza, Bridgestone assures a smooth ride on any terrain, both on and off road. Bridgestone understands the risks of land travel, which is why they tenaciously innovate to ensure their tires keep you safe on your journey; and in the rare case that they do, Bridgestone dealerships are present in every part of the country, no matter how remote, ensuring a smooth and safe road trip.
Join Chris Everingham as he goes on a journey to discover the Philippines, its untold stories, and the true meaning of a real adventure. See this all on @bridgestoneph