EastWest Bank recently celebrated the success of its Auto
Loans Free Gas promo, which ran from August 25 to November 30. Under the promo,
customers who avail of auto loans get up to 50,000 Pesos worth of free fuel
depending on the amount availed. The celebration was held at Tagaytay Highlands
with celebrity Derek Ramsay, its Auto Loans product ambassador.
EastWest Bank President and CEO Antonio Moncupa Jr. shared that since the bank started in 2004, it has enjoyed a steady growth for its consumer loans business, with Auto Loans portfolio now ranking 6th overall nationwide. The bank has also registered a 30% increase in auto loans compared to the previous year.
However, the recent flooding in Thailand, which has affected vehicle sales due to shortage of units, is expected to impact its loans sales for the third quarter until early 2012. Moncupa however remained confident with the automotive market and their auto loans business.
With the celebration of its success, the bank also shared its new Dream Big Win Big promo, which runs from October 1 until March 31 of 2012, gives depositors and loans customers a chance to win a condominium unit, Mercedes-Benz vehicles and cash prizes.