Coming from the success of Foton's first-ever Palitan Fest held in Metro Manila, the vehicle distributor brings its caravan to one of its major dealers in Central Luzon as the fest advanced to Foton Nueva Ecija. Held last November 18-21, 2010, Nueva Ecijanos came rushing to its dealer showroom in Sta. Rosa to avail the Garage-Style of trading-in of old vehicles in exchange for any brand new FOTON vehicle.

Guests were composed of businessmen from small to large scale industries whose businesses require commercial vehicles for transportation of goods and services attended the four-day event. Aside from high trade-in deals, on-the-spot loan approvals, flexible payment terms, and affordable prices, participating guests also received big surprises like discounts and limited-edition FMP collectibles.

"Our guests were really unexpected considering some of them just heard our brand through our Palitan Fest advertisements," said Foton Nueva Ecija General Manager, Ms. Jaymee Pascual. "They simply want to replace their old-aged trucks and pick-ups to relieve themselves of increasing maintenance costs," she added.

Opened last December 2009, Foton Nueva Ecija has since then been progressing at a rapid pace. Its spacious showroom is complemented by a modern service center and is conveniently located at Km. 110 National Road, Old San Gregorio, Sta. Rosa, Nueva Ecija.