If you have ever experienced selling your car online (or any item for that matter), then you know the long wait for inquires. It could take days, or even weeks before you even get that first call. At that point, you're probably wondering why it's just not getting the clicks. There are various reasons for this happening: potential buyers not interested, the car is priced too expensive, so on, and so forth.
However, it could also be that the ad itself isn’t enticing enough to make people click it. The ad might have missing details or photos don't exactly show the whole picture, literally or figuratively. People will likely skip it and possibly disregard it completely. Besides, would you click on an ad the just shows a blurry photo of a fender?
So here are Autoindustriya.com, we'll help you make your ads more clickable. It’s not that hard to make your ad look a lot better and, if you want to get those hits, we suggest you read on.
1. Upload good, high-quality photos
Photos in online ads go a very long way. Think of it this way, a nice looking photo gets more clicks and likes on social media. The same goes for photos on ads, whether it is a car or any other item on sale.
Put yourself in the position of the buyer. You would want to have clear photos of the vehicle in question right? That way you can see most of the details already. More importantly, it can save time. From the comfort of your home, you can quickly decide whether you want to check it out in person or look for something else. It’s the same with other buyers. Those clicking your ad will be expecting decent photos at the very least.
Now, we’re not telling you to spend extra and have photos professionally taken. However, investing in camera gear can certainly help go a long way. But, using your mobile phone is already enough. Newer cellphone cameras are more than enough to take decent photos for online ads. They have come a long way from back then when 240p was the norm. Just make sure to take into account the framing of the photos and add detail shots of the vehicle.
2. Complete, accurate details of the vehicle
Now that the ad has nice photos, you need to fill in details of the vehicle. What use are nice photos if you don’t say anything about the product? Potential buyers would want to know more about the vehicle. There is a reason why online ads have a big space for sellers to list down details of the items on sale.
A few of the things you should always include in the detail section are the year, make, model, mileage, transmission, perhaps most importantly, service history. It's not enough that you say a car is casa maintaned. If the car is modified, don’t forget to list down the aftermarket parts that have been added as well. Be honest with everything listed down as well. You wouldn't want the buyer to go after you for saying the car is fresh but has actually been in an accident before.
3. Put a price
If you're in the market for a used car, don't you hate it when you see “PM (private message) for price”.? More often than not, sellers who use that statement often tend to overprice what they are selling. So if you get frustrated seeing that if you're buying, then don't do that if you're selling. There is no reason not to indicate the price…that is unless you are scared of possibly being called out by buyers and other sellers.
Understandably, some sellers might say that asking buyers to message for the price will show how interested they are. To a point, they are not wrong. But if someone really wants to buy the vehicle (or item) you are selling, then having a price already listed on the ad would be nicer and make life easier.
Aside from making life harder, not putting a price could land you in trouble. The Department of Trade and Industry (DTI) would like to remind online sellers that “PM for price” is illegal per Republic Act 7394, Article 81. So do everyone a favor and just put a price. It’s not that hard.
4. Location and contact details
This should be a no brainer, but don’t forget to put your location and contact details in the ad. When it comes to location, not all online buy/sell websites have built-in location similar to Facebook Marketplace. Do remember, however, the one used by Facebook is not the most accurate thing either. As such, putting your location in the details will make it more convenient to know where the vehicle is located.
As a precautionary measure, we do not suggest you put your exact address for safety reasons. Instead, just give a general idea of where the vehicle is located. A safe alternative would be to put a meeting place should potential buyers want to check out the vehicle in person.
For contact details, do remember to put your phone or landline number especially if you are not selling on Facebook. Otherwise, how will they contact you?
5. Be patient and respond politely
Have everything above in your listed ad, but still having a tough time selling? Maybe it’s time to take a look at yourself. Try to be extra patient when dealing with potential buyers and all their inquiries, no matter how redundant they may be. Some of their inquires may already be answered by just going through the ad details, but given them the benefit of the doubt. Well... that is except for those asking “How much?” even with a price listed, but I digress. At the end of the day, your goal is to sell the vehicle. Being patient in dealing with potential buyers will surely help go a long way. However, don’t lose your self-respect either.
It is hard to sell expensive items such as vehicles lately, especially with the on-going pandemic. Not everyone would be willing to shell out on money for a car when jobs are being cut left and right. All you have to do is be patient and wait for the right buyer. But if you follow these tips, it might just help make your ad more attractive and help find a buyer sooner.