BMW Philippines announced its participation in a worldwide launch of a cap update campaign for BMW Sauber F1 Team fans. This unique "Update your Cap" campaign offers fans of the BMW WilliamsF1 and the Sauber Petronas teams the opportunity to obtain an original BMW Sauber F1 Team Cap for free.
Beginning February 15th, 2006, every F1 fan who owns a BMW Williams F1 Team Cap or a Sauber Petronas Team Cap is invited to register on the official www.bmw-sauber-f1.com website in the "Pit Shop" area and select a BMW dealer from which they would like to claim their new F1 cap. Following successful registration on the Internet, fans will automatically be sent an electronic voucher by e-mail.
Redemption period for the new BMW Sauber F1 Team Cap will be from March 13-24, 2006 at the registrant's chosen authorized BMW dealer. The BMW fan needs only to present his or her old BMW WilliamsF1 or Sauber Petronas team cap along with the e-mail voucher received upon registration. The customer can, of course, keep the old cap as BMW is sure that it holds many exciting memories for its fans.
"I think this campaign is fantastic, because we're doing something for our fans," says Nick Heidfeld, pilot with the BMW Sauber F1 Team. "With this cap campaign, we as a team can welcome all our Formula 1 fans and share our enthusiasm about the forthcoming season."
The BMW-Sauber F1 "Update your Cap" campaign is available for a limited period and only until supplies last. In case of late registration, a BMW Sauber F1 Team Cap is available for sale online from the Pit Shop at www.bmw-sauber-f1.com.
Registrants can claim their free BMW-Sauber F1 Team Cap at any of the authorized BMW dealers in the Philippines; namely, Prestige Cars BMW (Makati), Autohaus BMW (Quezon City-Libis), Klassik BMW (Quezon City- Araneta-Quezon Avenue), Autozentrum BMW (Alabang), Premiere Cars BMW (Pampanga) and Performance BMW (Cebu).