Citroën officially announced their participation in the FIA World Touring Car Championship beginning 2014. It also confirmed that nine-time World Rally champion Sébastien Loeb will be part of the team. This will be Citroën's first ever commitment in a world racing championship after winning eight WRC Manufacturers titles.

"It's a bit of a dream to think that we are going to write a new chapter in our history. I can’t wait to get out on track in the car and start testing. I have used this transitional year to try out various experiences and to improve my track driving skills. I don't expect to win straight away, but I am determined to get there one day," said Sébastien Loeb.

"Competing in a category for the first time, starting from scratch, gives our division a superb challenge. We will be able to re-use a large part of our existing expertise, starting with the DS3 WRC's 1.6-liter direct injection turbo engine. Work has already begun in our Versailles technical center and is set to be stepped up in the coming weeks, with the first tests of our car and the start of our development program to prepare for the 2014 season," confirmed Yves Matton, Citroën Racing Team Principal.

Loeb has won the WRC Driver's Champion for the past nine years since 2004, while Citroën has won eight championships in the last ten years. Seen as possibly a new challenge, the French manufacturer hinted of a possiblity entering the FIA WTCC late 2012 after Loeb expressed his intent to compete in the touring car series.

"The addition of the pair formed by Citroën and Sébastien Loeb is a big boost for WTCC on the eve of a technical evolution. We are confident that their arrival joint to the new generations of racing cars will contribute to further enhance the championship's popularity and visibility worldwide," said Marcello Lotti, WTCC General Manager.