Goodyear takes its commitment to promote motorsports a notch higher by sponsoring the inaugural Formula Drift held at the new Changi Exhibition Centre in Singapore. Known officially as Formula Drift Singapore, it is the circuit's very first championship to take place outside of North America as the Formula Drift circuit goes International. The event was co-organized by Binter and Formula Drift LLC.

"We at Goodyear are delighted to be part of this inaugural event. We believe that being the first is very important, because that's what people remember. We also believe this is a good avenue for us to promote our high performance products like the Eagle Revspec and the Eagle RS Sport," said Richard Fleming, Managing Director for Goodyear ASEAN.

Formula Drift is recognized as the first official North American professional championship drifting series. Drifting is a competition exclusively for rear-wheel drive cars and competitors are judged based on the execution and style instead of the fastest course completion time. Thirty-eight participants competed in the recently held event in Singapore which had a soldout crowd of 11,000 spectators.

"Formula Drift is a great avenue to bring professional drift racing to the forefront particularly here in South-east Asia. Drifting has become one of the most popular forms of racing and our involvement helps promote professionalism and raises the bar for the sport in the region," said Ramon Barredo, General Manager for Marketing of Goodyear Philippines.

"With increasing local interest in drifting, fans and enthusiasts have also become more aware of the technicalities of the car to perform a well-executed drift. Goodyear's ultra high performance tires aim to give drift racers the ultimate performance-driven experience," added Barredo.

In addition to its partnership with the event, Goodyear will also be represented by its team of professional drivers from various countries including Ryuji Miki (Japan), Nakorn Cotraviwat (Thailand), Mike Whiddet & Jason Sellars (New Zealand), Ser Ming Hui, Johan Norman & Michael Gan (Malaysia), and Colin Teo, Ivan Lim and Mohd Yusuff Shah (Singapore).

The drivers' vehicles will be equipped with Goodyear's high performance tires such as Eagle F1, Revspec and new, soon-to-be released, Eagle RS-Sport from Japan.

"We at Goodyear have a rich history in supporting motorsports all around the world with active participation with the NASCAR and NHRA. And we will continue to support drifting in the region," added Fleming.