The Drift Team recently announced Tiara Commercial and Industrial Corporation as its new partner for the 2009 Lateral Drift Championship Series. Tiara Commercial will provide the new Kumho Ecsta KU31 tires as the team's official tire supplier for the series.

The Ecsta KU31 is Kumho's Ultra High Performance summer tire developed for sports handling. This tire boasts a silica tread compound that provides ultra high performance grip in wet and dry conditions, while the unique casing construction allows the Ecsta KU31 to absorb bumps, making it the ideal tire for sports car owners and sedan owners looking for a sportier feel.

"Both and Kumho Tires are committed to competitive advantages through technological advancements. We believe this exciting partnership will lead to increased competitiveness for the team. We look forward to a successful season with Kumho Tires," said Mr. Brent Co, Team Prinicial of Team

"This is the first time that Tiara Commercial through its partnership with Drift Team has participated in this kind of event and will surely not be the last as this sport has gained much popularity in the country," said Mr. Royce Ang, Marketing Director of Tiara Commercial and Industrial Corporation.

Kumho Tires is exclusively distributed in the Philippines by Tiara Commercial and Industrial Corporation since October 1995. is the country's leading automotive website that aims to keep motoring enthusiasts and car owners at the forefront of the latest news and events in the motoring industry. The site offers comprehensive automotive related content ranging from news, auto events coverage, automotive technology and product reviews, road safety tips, test drives and other feature articles. The website also aims to foster community growth and interaction through a classified ads section and a discussion forum.