LG Electronics (LG), a global leader and technology innovator in consumer electronics, has become a Team and Technology Partner to Red Bull Racing in the FIA Formula One World Championship.
The new multi-season partnership extends LG's successful ongoing relationship with the series. A Global Partner and a Technology Partner of Formula 1, LG's brand presence has significantly increased in a sport with one of the largest regular global TV audiences. While LG will supply Red Bull Racing with its latest products at track and at the team's headquarters, the close working partnership will offer the electronics' giant further opportunities to raise brand awareness to a broad consumer audience across the globe.
A championship favourite with five wins so far this season, Red Bull Racing and its drivers, Sebastian Vettel and Mark Webber, achieved unprecedented success in 2009, finishing runner-up in both the Drivers' (Vettel) and Constructors' world championships. The team is now third in the Drivers' (Webber) and second in the Constructors' world championships for 2010.
"We are delighted to welcome LG as a partner to Red Bull Racing," said Christian Horner, Red Bull Racing Team Principal. "LG Electronics is an extremely innovative company that aligns well with the creative innovation that is demonstrated within Red Bull Racing. This partnership shows Red Bull's appeal to like-minded partners and signifies the progress the team has made in the short space of time to attract premium brands like LG."
Dermot Boden, Chief Marketing Officer for LG Electronics, added: "It is thrilling to see two of the world's leading innovation brands - LG Electronics and Red Bull Racing - come together as Formula 1 partners. 'Life's Good' is an expression both LG and Red Bull Racing bring to life every day, by using technology to deliver emotional and exciting experiences to the millions of people who watch Formula 1 worldwide."
LG Philippines Corporate Marketing Head Raymond Hernandez commented, "By forming a partnership with Red Bull Racing, LG can better demonstrate its commitment to using technology in delivering amazing experiences to people worldwide, through access to team personnel and drivers. This human focus is central to LG's brand and is best reflected through a team partnership. This relationship also provides LG with additional business development opportunities and further enhances our at-track and off-track hospitality, media engagement and merchandising activities."