Michelin seeks to consolidate and reinforce footing in the Asian market
Michelin has been selected as the new tire supplier of the 2013 Asian Le Mans Series, the premier sports car endurance racing challenge based in Asia and created by the Automobile Club de l’Ouest.
Through its involvement in the Asian le Mans Series, Michelin seeks to consolidate and reinforce its footing in Asia, a region where the French company is investing because of the market’s growth and the shifts of its approach to motoring.
“The interests of Asian motorists in cars and their demands are evolving very quickly, the culture of motorsport, which has long been deeply rooted in Japan and South Korea, is today developing in China. Michelin sees motorsport as an opportunity to demonstrate the qualities of its tires to this new generation of enthusiasts who demand both safety and performance. We are notably targeting those who make pleasure one of the prime factors in their relationship with their vehicle”. observes Serge Grisin, director of Michelin four-wheel motorsport programs.
Michelin will be handling the logistics and provide service to teams in all six rounds of the series. Michelin's technicians will also be on-hand to help the drivers in their tire choices, while their analysis of how the tires perform in races as a function on the type of car, track profile and driving style will enable valuable information to be fed back to Michelin.
“I would also underline that MICHELIN will work together with all the drivers who contest the 2013 Asian Le Mans Series, professionals and amateurs alike, providing them with racing tires that are safe, competitive and durable, as well as with services and technical advice which are the fruit of decades of success in endurance racing”, Grisin added.