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Author Topic: Ford India to launch small car in 2010 & export it in late 2010  (Read 1812 times)

Offline AM

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Ford India to launch small car in 2010
Press Trust of India
Friday, August 28, 2009 (New Delhi)

US-based carmaker Ford on Friday said it will launch its new small car during the first half of next year and was planning to start exporting the product by the end of 2010.

The company said the sub-B segment car would be made to meet the statutory requirements of having an engine capacity of 1.2 litre petrol engine and 1.5 litre diesel engine.

"Our planned small car will be launched in India in by early 2010. We also plan to export it to markets in Asia Pacific and Africa by the end of next year," Ford India President and Managing Director Michael Boneham said on the sidelines of the Annual Siam Convention in New Delhi.

He said the company was looking at exploring the overseas market for the new car, but did not give details about the number of units planned.

Ford India is also going to launch a new advanced version of its SUV Endeavour within the next two weeks.

Boneham, meanwhile, said that the company has no plans to phase out its existing small car Fusion from India at present.

The company is also planning to start exporting diesel and petrol engines from its Chennai plant by early 2010. The company hopes to maintain a sales figure of 30,000 units this year, similar to last year's figure.
- http://profit.ndtv.com/2009/08/28174929/Ford-India-to-launch-small-car.html


Looks like the Hyundai i10 and Suzuki Celerio will soon have a new competitor from Ford.

PS: The current Ford Ka in Europe was developed mainly for the European market. Its made in Poland alongside the Fiat 500 its based on (Ford-Fiat joint venture).
There is still no info if this new small Ford from India will ba related to the Ka (probably not), but I have a feeling it will most likely be a 5-door and not a 3-door like the European Ford Ka.

Linkback: https://www.autoindustriya.com/talkboard/car-talk-board/5/ford-india-to-launch-small-car-in-2010-and-export-it-in-late-2010/29265/
« Last Edit: August 31, 2009, 12:18:08 PM by AM »

Offline DTNS

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Re: Ford India to launch small car in 2010 & export it in late 2010
« Reply #1 on: August 31, 2009, 12:35:48 PM »
I think this will likely be the new Ford Fiesta.  ::)   (remember the Kia Pride and Mazda 121's platform twin?  ;))

Offline AM

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Re: Ford India to launch small car in 2010 & export it in late 2010
« Reply #2 on: September 01, 2009, 07:35:49 AM »
I think this will likely be the new Ford Fiesta.  ::)   (remember the Kia Pride and Mazda 121's platform twin?  ;))

Not exactly, this new small Ford car from India will most likely be positioned below the all-new Fiesta when Ford India exports it to the Asia-Pacific and African markets.
The all-new ASEAN/Asia-Pacific Fiesta we'll be getting will be made in Thailand.

There's a possibility that this new small Ford car from India could be based on the previous gen Fiesta.
Here's a spy photo of a heavily modified previous gen Fiesta caught testing in India a few months ago.

So if this is the car in the article, that means instead of being as big as an i10, Picanto or Celerio it will be as big as a Getz or Aveo.

The previous gen Fiesta its based on...


  
« Last Edit: September 01, 2009, 07:41:25 AM by AM »

Offline AM

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Re: Ford India to launch small car in 2010 & export it in late 2010
« Reply #3 on: September 24, 2009, 11:47:54 AM »
2010 Ford Figo Revealed in India




Press Relase:
Quote
FORD'S GLOBAL CEO REVEALS NEW FORD FIGO TARGETING INDIA MARKET AND EXPORT SALES

•Ford Motor Company President and CEO Alan Mulally today revealed the much-anticipated new car to be produced in India. Called the new Ford Figo, the car was unveiled at a press event in Delhi as a major addition to the Ford India brand portfolio.
•Mulally's visit underscores the strategic importance of India in Ford's future plans. He stated the new Ford Figo is designed and engineered to compete in the heart of the domestic India car market.
•The new Ford Figo will be manufactured at Ford's expanded integrated manufacturing facility near Chennai, which is undergoing a $500 million transformation to become a regional centre of excellence for Ford small car production.
•The importance of Ford Figo extends beyond India's borders. Ford's investment in its Chennai plant gears it for eco-friendly volume production and positions Ford India to become a major export producer.
DELHI, India, Sept. 23, 2009 - India's role as an important player in the future of Ford Motor Company's international strategy was underscored today when the company's President and CEO, Alan Mulally, unveiled an all-new car targeting the heart of the Indian car market - the new Ford Figo.

The Ford Figo, a new nameplate and a fresh face on the Indian market, signals Ford's intention to compete in India's largest and most important small car market segment.

Ford Figo is the result of a significant Ford investment commitment to expand its plant near Chennai for volume production as a small-car centre of excellence regionally. Ford's $500 million investment has doubled the plant's production capacity to 200,000 units per year and introduces major advances in high-quality automation and innovative, eco-friendly production techniques.

"Our exciting new Ford Figo shows how serious we are about India," Mulally said. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."

Ford Figo is designed and engineered to compete in India's small car segment, which accounts for more than 70 percent of the new vehicle market. It leverages Ford's small-car platform architecture, sharing underlying technology with the Ford Fiesta, already familiar to Indian drivers.

Continued on next post...


Offline AM

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Re: Ford India to launch small car in 2010 & export it in late 2010
« Reply #4 on: September 24, 2009, 11:48:28 AM »
...continued
Quote
New Shape, Solid Foundation
Today's press conference in Delhi was the first public preview of the exterior design of the new Ford Figo. Ford is reserving further details about the vehicle until closer to its production launch early in 2010.

Design-conscious Italy inspired the new Ford Figo's name. Figo is colloquial Italian for "cool."

Sharing key elements of Ford's kinetic design language with vehicles like the globally renowned Ford Focus, Ford Mondeo and the Ford Fiesta, Ford Figo features a fresh, contemporary shape that will be a distinctive alternative to traditional brands in this segment. The design language conveys a dynamic spirit of energy in motion.

Quality, substance and generous proportions are clearly evident in the design of the new Ford Figo, which features a solid stance, an invitingly large interior and a vibrant, youthful character. Its package is right-sized for the market, which is predominated by congested urban driving conditions.

From its modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear, Ford Figo is filled with kinetic design touches. These also include sculpted shapes to the body side - chiseled front fenders, a "comet tail" undercut in the doors and additional light-catching sculpting in the lower bodyside - which combine to communicate the solidity, substance and protective safety of its design.

The bold graphic of Ford Figo's large side window shape is another key kinetic design feature hinting at the comfort and spaciousness awaiting occupants' front and rear. The side window graphic is executed with a blacked-out B-pillar, an elegant design touch that unifies the side windows into one shape visually.

With its wheels positioned at the four corners of the vehicle with minimal overhang, Ford Figo's bold wheel arches self-assuredly signal its agility and solidity.

"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," said Michael Boneham, president and managing director, Ford India. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."

New Ford Regional Production Centre
The introduction of the new Ford Figo marks a significant shift for India's role in Ford's strategy. Transformed with a production capacity of 200,000 units, the integrated Chennai manufacturing facility is now positioned as a Ford regional centre of excellence for small-car engineering and production.

Ford Figo models will be produced at the plant for export to international markets. The plant is also being groomed to produce diesel and petrol engines for local vehicle production and export within Ford's Asia Pacific and Africa region.

With more automation and high-tech new facilities, the new site reflects the latest Ford manufacturing processes globally and pioneers new technologies for Ford and India. Created with a "best of the best" approach, it has been benchmarked against other competitive facilities globally, as well as the current volume manufacturers in the Indian market, for quality and production efficiency.

The transformed plant introduces eco-friendly production techniques like its new Three-Wet High-Solids paint process. This approach produces beautifully painted vehicles with three wet coats - primer, base coat and clear coat - of high solids-content paint applied one after the other without oven curing between coats. A first for India, it produces fewer carbon dioxide emissions and reduces volatile organic compounds emissions by about 20 percent compared to current medium-solids solvent-borne paints. Use of high-solids content results in a paint finish with high levels of gloss and depth of colour which is more resistant to scratches and stone chips.



   

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