2025 Isuzu Truck Fest opens at SMX Convention Center

Isuzu Philippines Corporation (IPC) has officially opened the 2025 Isuzu Truck Fest at the SMX Convention Center in Pasay City. With 19 Isuzu trucks and light-commercial vehicles on display, this marks IPC’s biggest truck show ever, celebrating 25 consecutive years as the country’s top truck brand.

The 2025 Isuzu Truck Fest features an extensive lineup of trucks, each designed to meet the growing demands of various industries. Officially introduced at the event, the new Isuzu S&E Series heavy-duty trucks offer multiple body applications and advanced features such as an Automated Manual Transmission (AMT) that enhances fuel efficiency while reducing driver fatigue. Equipped with Anti-lock Braking System (ABS) and Electronic Vehicle Stability Control (EVSC), the new Isuzu S&E Series is among the safest trucks in IPC’s lineup

For IPC’s public transport offering, the brand displayed its new Isuzu NPR85 with a Class III PUV body. Offering big capacity with its rigid chassis, the NPR85 also comes with dual rear tires which enhance vehicle stability and safety, making it a great fit for the high demand of the commuting public.

Likewise, Isuzu displayed the new Traviz Class 1 PUV that’s ideal for shorter trips. Both PUVs displayed were compliant with the PNS guidelines of the country.

Other commercial vehicles on display were the Isuzu SW5 Tipper and NQR Garbage Compactor. Designed for heavy-duty tasks, these trucks can cater to both government and private sector needs.

For small and medium-sized enterprises (SMEs), the Traviz was displayed in various body styles, including a Utility Van, Mobile Kitchen, and the new Traviz Concept Van shows the versatility of the vehicle to cater to business needs.

In addition to these, IPC also showcased fleet-ready vehicles such as the Isuzu D-Max Single Cab 4x4 with Eco-bus and Ambulance bodies, the D-MAax 4x2 LS-A, and the Isuzu mu-X 4x2 LS-A, ideal for corporate and logistics use.

Other popular truck body applications on display include the Isuzu NLR Aluminum Van, NLR Refrigerated Van, FVR Water Tanker, FVR Dropside with Crane, FXM Fuel Tanker, EX5 AMT Tractor Head, as well as government-specific models like the Isuzu NPS Military Truck and FVR Firetruck.

IPC is also giving additional discounts and promotions for the Truck Fest. Initially, the company announced a PHP 35,000 discount and a PHP 10,000 Parts Coupon for every truck purchase from Feb 28 to April 30, 2025. But as an additional treat to its customers, IPC increased its offering to specific models – a PHP 60,000 discount on the Isuzu Traviz, and up to PHP 135,000 on the Isuzu N & F-Series trucks.

Furthermore, they also threw in an additional 20% discount on all PMS Parts purchased during the event, and a 25% Special Discount on PMS Parts for all vehicle reservations and purchases until April 30, 2025. Special financing programs are also available through IPC’s bank and leasing partners, including BPI, RCBC, Security Bank, and Orix Leasing.

Accredited Isuzu body builders also participated in the event showcasing their latest innovative body applications and offering special promotions for all Truck Fest visitors.

“Today, we are not just celebrating our 25-year reign as the country’s number one truck brand but also reaffirming our dedication to delivering innovative solutions for Filipino businesses nationwide,” says IPC president, Mr. Tetsuya Fujita.

The Isuzu Truck Fest runs from February 28 to March 2, 2025, at SMX Convention Center in Pasay City.