Hyundai launched on October 18 the ‘Be There With Hyundai’ program. It will entice FIFA fans to create and select national team slogans of 2014 FIFA World Cup Brazil. Winning entries will be displayed on the national team buses that will transport the football players during the event.
Interested fans can submit their slogans from October 16, 2013 to February 27, 2014 by logging in to www.fifa.com/bethere. They can submit a slogan for any participating national team in the cup. By mid-April 2014, voting will begin and will determine the winners at the end of April 2014. Winning individuals will receive a variety of prizes like a memorable team bus picture frames, and a FIFA World Cup tour package with tickets for a Round of 16 match, flight, and hotel. However, a fan can only submit one slogan per country.
The contest has been going on since its launch at the 2006 FIFA World Cup Germany. It became a successful marketing program of the event.
“We are once more looking forward to brilliant slogan ideas created by football fans all around the world. At the same time, we believe our ‘Be There With Hyundai’ program will further raise interest in the 2014 FIFA World Cup Brazil™ as well as enhance brand awareness for our company, the official automotive partner of the tournament,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer