Foton Motor Philippines continues to make a splash commercial vehicle segment, particularly in truck sales. Despite the very tough market conditions due to inflation and the implementation of TRAIN, Foton was still able to finish in the top 10 best selling vehicle brands for the year 2018, leaping to 9th place overall from 12th back in 2017.
“Last year, I asked my team if getting into the top 10 auto brands is feasible. Sabi nila, kayang-kaya (We can do it, no problem). And true enough, we were able to deliver. I am beyond grateful because my vision for Foton is now turning into reality,” said Foton Motor Philippines Inc. President Rommel Sytin.
Out of all the segments in the overall auto industry sales, Category IV of trucks and buses was the lone positive with a 4.8% growth to 5,076 units from 4,845 units. In the same period, FMPI also finished 3rd in the light-duty truck segment race, trailing behind the 1st and 2nd podium finishers, Isuzu and Hino, by significant margins respectively.
“Of course, we hoped for something big for 2018. Although, we did not expect to obtain something as big as being capable of leaping two ranks ahead versus our previous year’s standing in the overall automotive sales,” said Sytin.
In both the passenger and commercial vehicle segments, Foton was able to have total sales of 4,141 units, breaking through 1.04% of the market. Sytin adds that prior to 2018, Foton was not even able to reach 1%.
This year, Foton expects to build on from their strong 2018 finish and continue the momentum until the end of 2019. The brand adds that they will be opening more dealerships within the year which features dedicated maintenance facilities not only for passenger vehicles and light-duty trucks but also for heavy duty units.
“We anticipate that Foton Philippines will continue its momentum in 2019. We will provide more mobility solutions as the Philippines is set to experience the second coming of the industrial revolution with the implementation of the Build, Build, Build program which means that there will be an increasing demand for commercial trucks,” added Sytin.