Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai commercial vehicles in the Philippines, concluded its 2021 Hyundai Trucks & Buses ASTiG Dealer Awards through a virtual ceremony last December 17, 2021. 

ASTiG Awards (Angat-Serbisyo, Tibay at Galing) pays tribute to the illustrious line-up of winners from the 16-strong HARI CV dealership network that have elevated their level of dealership performance through exceptional service, remarkable strength, and excellence despite the challenges in the Year of the Metal Ox. 

“Today’s triumphant moment is a testament of our shared resolve and responsibility to move the CV industry and the nation to where it should be—towards uplifting the lives of the humble entrepreneur, and every single Filipino that toils day and night to build a stronger, better Philippines,” conveyed HARI president & CEO Ma. Fe Perez-Agudo in her congratulatory address.  

The virtual presentation awarded thirty ‘ASTiG’ champions and runners-up that excelled in five major categories, including the ESG Award of Excellence, inspired by HARI’s late chairman of the board, Mr. Edward S. Go. This distinct honor recognizes the dealers with their exceptional contribution in managing dealership Environment, Social or workforce inclusivity, and responsible Governance over operational rigors through Empowerment, Sincerity, and Gratitude—the ideals that emulate the humble service and brave leadership of Chairman Edward S. Go. 

The complete roster of awardees is as follows:

ESG Award of Excellence

Champion: Hyundai Trucks and Buses - Cabanatuan 

Runner-up: Hyundai Trucks and Buses - Cebu 

Department Awards

Hyundai ASTiG Awards for Sales Performance 

Best in Fleet Sales (Government) 

Champion: Hyundai Trucks and Buses - Cebu 

Runner-up: Hyundai Trucks and Buses - Alabang 

Best in Fleet Sales (Private) 

Champion: Hyundai Trucks and Buses - Commonwealth

Best in Fleet Sales (PUV) 

Champion: Hyundai Trucks and Buses - Cabanatuan 

Runner-up: Hyundai Trucks and Buses - Davao 

Top Sales Performance (Buses) 

Champions: Hyundai Trucks and Buses - Alabang and Hyundai Trucks and Buses - Cebu

Top Sales Performance (Trucks) 

Champion: Hyundai Trucks and Buses - Commonwealth 

Top Sales Performance (PUV) 

Champion: Hyundai Trucks and Buses - Cabanatuan 

Top in Sales Target Achievement 

Champion: Hyundai Trucks and Buses - Cabanatuan 

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Hyundai ASTiG Awards for After-sales Performance 

Best in Customer eXperience Index 

Champion: Hyundai Trucks and Buses - Cabanatuan 

Runner-up: Hyundai Trucks and Buses - Cainta 

Best in Call for Service Inspection (CSI) 

Champion: Hyundai Trucks and Buses - Santiago (2S)

Runner-up: Hyundai Trucks and Buses - Manila Bay 

Best in After-sales Operations 

Champion: Hyundai Trucks and Buses - Alabang 

Runner-up: Hyundai Trucks and Buses - Cainta 

Top in After-sales Business Results (2S) 

Champion: Hyundai Trucks and Buses - Santiago (2S)

Top in After-sales Business Results (3S) 

Champion: Hyundai Trucks and Buses - Commonwealth 

Runner-up: Hyundai Trucks and Buses - Manila Bay 

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Hyundai ASTiG Awards for Marketing Performance 

Best in Overall Marketing Performance 

Champion: Hyundai Trucks Buses - Cebu 

Runner-up: Hyundai Trucks Buses - Batangas 

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Hyundai ASTiG Awards for Dealer Operations Performance 

Best in Guidelines for Protection & Safety (GPS) Compliance 

Champion: Hyundai Trucks and Buses - Cabanatuan 

Runner-up: Hyundai Trucks and Buses - Baliwag 

Best in Dealer Process Compliance 

Champion: Hyundai Trucks and Buses - Cebu 

Runner-up: Hyundai Trucks and Buses - Batangas 

Best in Business Results Achievement 

Runners-up: Hyundai Trucks and Buses - Manila Bay and Hyundai Trucks and Buses - Cabanatuan 

Champion: Hyundai Trucks and Buses – Davao

Ms. Agudo capped off the awarding ceremony by affirming that, “Together, we have endured, survived, and thrived in the most ingenious and humbling of ways that shall inspire, shape, and influence the next generation of entrepreneurs.  Indeed, we’ve made 2021 a milestone year. Let’s continue to courage on together because with our collective power as Partners in Every Way, better days are sure to come. Congratulations at Mabuhay tayong lahat!”