In the joint year-end sales report of the Truck Manufacturers' Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines (CAMPI) for 2018, Isuzu Philippines Corporation (IPC) placed as the top truck brand. It dominated the light-duty truck (Category 3) segment, capturing 55.5% market share with a total unit sales of 3,965 from the months of January to December. This is an increase from 2017, where Isuzu had a 53.7% market share.

Aside from being the best selling light-duty truck brand, IPC also topped the overall Category 4 (medium duty and buses) and placed second in 5 (heavy duty trucks) segments in the TMA-CAMPI year-end 2018 sales report, extending its streak to 19 consecutive years.

IPC president Hajime Koso attributed the brand's continued success to Isuzu's global reputation as a world-class truckmaker, the adaptability, and versatility of its trucks, and the full aftersales service of an extensive nationwide dealership network. This complete lineup of products and services embodies IPC's commitment as a 'professional partner' to its customers.

Isuzu Philippines tops light-duty truck sales in 2018 image

"For decades now, Isuzu has been known globally for its durable and dependable trucks that can withstand any challenges in transport operations. And with our collaboration with local bodybuilders, our trucks have also been creatively engineered and designed to be suitable for whatever purposes our customers demand. Equally important is the after sales support we provide to our clients along with every purchase. This is the Isuzu Advantage,” said Koso.

The 'Isuzu Advantage' is the sum of IPC's numerous customer support programs, bolstering its wide range of commercial vehicles. The first advantage is their vast lineup of durable, reliable, fuel-efficient vehicles. The second is their nationwide dealer network with 42 outlets and servicing facilities. Third, is the reliable and prompt nationwide parts availability. Lastly, IPC's team of service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

"By being professional partners, IPC does not just supply world-class vehicles and treat our customers as mere clients, we treat them as partners. Their growth is essential to IPC's growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners' businesses with great products and aftersales support," added Koso.

To know more about Isuzu's lineup of light, medium, and heavy-duty trucks, you may visit