It is a feat in itself to maintain one’s standing in reputation in the passenger car business. It is totally another thing to have a commercial vehicle arm in your business at the same time, and make sure it beats all the competition – consistently.
For the past 20 years, Isuzu has done just that. After all the sales numbers have come in from the Truck Manufacturers Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), Isuzu Philippines Corporation has again maintained its spot in sales. This follows after they were able to sell a total of 6,279 Category 3, 4, and 5 trucks, representing a strong 45% market share of the total 14,049 brand new trucks sold during the past year.
Isuzu dominated Category 3 (Light-duty truck) as well, selling 4,241 units while also holding number one spot in Category 4 (Medium Duty truck) with 1,566 units sold. In the Category 5 (Heavy-Duty truck), IPC landed a strong 2nd, with 472 units sold.
Of course, Isuzu values customer care as much as their vehicles’ sales, and buyers are given four guarantees under the Isuzu Advantage. The first advantage is IPC's roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts 43 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.
“By being your responsible partners, IPC does not just supply world-class vehicles, but we also provide solutions to meet their business needs. Their growth is essential to IPC's growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners' businesses with great products and aftersales support,” said Hajime Koso, President of IPC.