Isuzu Philippines holds its 2014 Truck Fest Manila at the SMX Convention Center this June 11 to 14 to showcase the brand's latest offerings in the market. The 'Trucks for Life' event also provides a one-stop shop for entrepreneurs and businesses looking to expand their fleet with the latest Isuzu trucks and light commercial vehicles.
“The past few years have shown a tremendous increase in the sales of trucks and buses, with growth rates going past 30% not only for Isuzu, but for the entire auto industry,” says IPC President Nobuo Izumina.
Headlining the event is the launching of the new-generation CYZ and EXR heavy-duty trucks. Both trucks are powered by the Euro II-compliant Isuzu 6WF1-TCC CRDI intercooled variable geometry turbo inline-6 diesel engine rated at 390 PS @ 1,800 rpm and 1,863 Nm of torque @ 1,800 rpm.
The massive 45,000-kilogram EXR features an aerodynamic cab design and optimal ground clearance which makes it capable of going from the highway to the rough terrain of the off-beaten path. For safety, it conforms to the latest Euro regulations with auto adjust wedge-type ABS equipped brakes.
The 33,000-kilogram CYZ also features a modern aerodynamic cab which can be tilted for easy maintenance access. It features a strong chassis frame and heavy-duty multi-leaf Trunnion suspension, and a no-spin-type differential.
The EXR51 tractor head was displayed in a fuel tanker configuration, while the CYZ51 as a heavy-duty dump truck.
The Manila event follows a similar event held in Clark, Pampanga last month to showcase dependable, durable and reliable Isuzu trucks to Central and Northern Luzon customers. The Manila edition aims to attract customers from Metro Manila and Southern Luzon.
Strong economic growth has been credited to the significant increase in Isuzu's truck business where the category 5 trucks (above 15 tons) has grown by 230% according to Mr. Joseph Bautista, IPC's Assistant Sales Division Head. Bautista notes that the recent boom in private and government infrastructure construction projects has been instrumental in their sales increase.
A new government regulation banning the registration of trucks that are 15 years and older has also stimulated the growth of new truck sales.
The Japanese automaker has also taken the opportunity to present their other truck models designed for specific business needs. These are an NHR55 school bus & aluminum van, NKR71 composite/aluminum van, NPR71 fire truck, aerial platform and aluminum van, NQR71 telescopic and articulated crane, drop side and aluminum van, FRR90 drop side and aluminum van with side door, FVR34 dump truck and garbage compactor, FVM34 drop side and 28-footer wing van, a D-max Flexiqube and two I-Van in 16 and 18-seat UV Express shuttles.
“With this Truck Fest, we showcase the very best of Isuzu products, which have special features and rear body configurations,” says Izumina.
“As business people, we would like to worry less about logistics and focus more on growth. Isuzu offers the solution to business needs, with each model thoughtfully designed to cater to every requirement,” says IPC Executive Vice President Takashi Tomita.
Also at the event are Isuzu's partner body builders, accredited truck customization specialists, and partner banks for leasing and financing to ensure customers a hassle free investment acquisition. As part of the Truck Fest, the company is also giving away P10,000-worth of Periodic Maintenance Service coupon, three-year LTO registration and Apple iPad Mini 3G (16GB) for retail or fleet purchases made between June 11 and August 31. Customers who purchase or place reservations during the show qualify for a raffle draw that gives away truck-scale models. The first 200 guests on June 11 receive giveaways like Isuzu truck miniatures, eco bags, and pens.