Isuzu Philippines Corporation (IPC) continues to show its support towards the government's PUV Modernization Program.

Recently, the automaker joined the first leg of the Land Transportation Franchising and Regulatory Board's (LTFRB) Modern PUV Caravan. The program is aimed at further promoting the nationwide adoption of having a cleaner, safer, and more environmentally-friendly mass transport system for the public.

Held last July 4, the motorcade flagged off at around 5:00 AM at the Quezon Memorial Circle in Quezon City. The convoy then arrived at the Department of Transporation's (DOTr) main office in Clark, Pampanga at 9:00 AM for the launch program.

Isuzu PUV Caravan PR image

The motorcade itself was composed of modernized PUVs from Isuzu as well as from other manufacturers. Aboard the modern PUVs are representatives from participating sectors of the government and other industries.

IPC, for its part, brought the brand-new QKR77 and NLR77 light-duty trucks. They were transformed into modern PUVs with help from body builders such as Almazora Motors Corporation, Centro Manufacturing Corporation, and Santa Rosa Motor Works. Following PUVMP requirements, Isuzu's PUVs have an automated fare collection system, CCTV cameras and dashcams, Wi-Fi router, a GPS tracking system, and even air-conditioning.

Apart from other manufacturers and key members of the DOTr, LTFRB and Land Transportation Office (LTO) that were present during the caravan, members from the Development Bank of the Philippines (DBP), Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI), Truck Manufacturers Association (TMA), Association of Vehicle Importers and Distributors (AVID), Automotive Body Manufacturers Association (ABMAP), Electric Vehicles Association (EVAP), and Philippine Parts Maker Association (PPMA) joined the caravan.

Isuzu PUV Caravan PR image

The program was highlighted by various presentations by the different participating brands / groups that play their roles in the ongoing PUVMP. In addition, the program also saw the unveiling of the Modern PUV Showcase which displayed various newly-designed PUVs that were designed, deveoloped and built by truck manufacturers and local body builders.

The Grand Caravan 2019, with the theme “Modern PUV: Arangkada ng Pagbabago Tungo sa Kaunlaran”, has been planned as a series of events starting from the kick off in Clark extending all the way to northern Luzon and to Mindanao. Phases 1 and 2 will cover Northern Luzon and Southern Luzon respectively, while Phase 3 will cover the Visayas Region. Finally, Phase 4 will see the caravan go to Mindanao.

IPC President Hajime Koso hopes that this caravan will allow Filipinos to be made more aware of the benefits of having modern PUVs in order for the riding public to have a safer and cleaner commute everyday.