Text: Marcus De Guzman / Photos: BMW | posted July 29, 2015 15:17
Apple CEO reportedly mulling the use of BMW i3 for their all-electric autonomous car
Technology giant Apple appears to be interested in using the platform of the BMW i3 for their rumored all-electric autonomous car.
Even though the first negotiations between Apple and BMW have been cancelled last year, both parties have agreed to keep in touch with one another from time to time.
According to German publication Manager Magazine, the two companies are reportedly in talks about the matter, with Apple CEO Tim Cook at the helm. Cook is insistent with the use of BMW's i3 as a basis of their autonomous car as the CEO, along with his other top managers, visited the automaker's Leipzig plant to check out the i3.
BMW's idea to make the i3 available to Apple may be the result of its low market demand. However, BMW CEO Harald Kruger stated to Manager Magazine that they plan to expand their lineup of electric vehicles. Sources close to the matter said the company plans to introduce an SUV-like all-electric nameplate in the future.
For now, the BMW is currently working on making new editions of the i3 and the i8. The final decision of the company will supposedly happen later this fall.
Source: Manager Magazine