Mitsubishi Ralliart is back to compete and win
Every successful brand began by establishing its identity. It lets people know who you are, what you do, and what you are trying to accomplish. Quite simply, it's what makes a brand unique and special.
For many years, Mitsubishi Motors built its identity as a brand that makes exciting vehicles honed at some of the highest and most grueling levels of motorsports. Think of the Starion. The Galant. The Lancer Evolution, and the Pajero. All of those models are revered by enthusiasts, and they were born through the Ralliart program.
Through its participation in motorsports, Mitsubishi Ralliart dominated the world of rallying, scoring 4 straight drivers' titles in the WRC with the Lancer Evolution, and 7 consecutive wins from 2001 to 2007 for a total of 12 overall victories in the Dakar rally with the Pajero.
While the championships and trophies speak for themselves, the most important success of the Ralliart program is the one that people feel behind the wheel of a Mitsubishi. The technologies they developed in the competitions ultimately trickled down to their production models. Things such as Active Yaw Control (AYC) and the Super Select 4WD system made a lot of Mitsubishi vehicles easily the best handling and the most capable in their respective classes.
But when the last Lancer Evolution X Final Edition rolled out of the factory line in 2015, it seemed as if the Ralliart DNA of Mitsubishi vehicles was going to disappear and their days of building cars with passion will come to an end.
Well, that's what we thought. After a long hiatus, Mitsubishi has come back home to the rally stages. And along with it, is the return of the legendary Ralliart brand.
At the 2022 Asia Cross Country Rally, Mitsubishi Ralliart marked its return to competition. And did in a way they've always done in the past – dominating. With the Triton Rally Truck, Mitsubishi Ralliart took the overall win in AXCR with a commanding 8-minute lead over its closest competitor.
Their triumphant return to competitive rallying also signals a renewed passion for Mitsubishi in engineering their vehicles with motorsport DNA – that's where the Mitsubishi Montero Sport and Strada Ralliart edition come in.
A lot of Mitsubishi models that wore the Ralliart colors have been successful not just in the world of motorsport, but also as everyday vehicles. And rightfully so, the Montero Sport and Strada represent what the Ralliart name is all about.
For the Montero Sport, the Ralliart package comes with a red bumper garnish, blacked-out roof, grille, fender flares, and taillight spoiler. Along with the red Ralliart mudflaps and the trademark red, gray, and black graphics, the Ralliart treatment gives a more exciting contrast to the SUV while providing a unique presence out on the road.
The Strada likewise receives the Ralliart dress-up kit along with a special Ralliart bedliner, which makes the pickup truck not just look fast, but also look good.
The Ralliart spirit also lives on when you step inside the Strada and Montero Sport, as both are fitted with special Ralliart floor mats to enhance the cabin feel.
Both the Montero Sport and Strada Ralliart edition are powered by the reliable 4N15 2.4-liter, four-cylinder MIVEC turbodiesel that propelled the Triton Rally Truck to a first-place finish at the 2022 AXCR. With 181 PS and 430 Nm of torque, you're guaranteed to get plenty of power at your disposal. The Strada's 6-speed automatic transmission and the Montero Sport's 8-speed unit both come with paddle shifters, enabling you to get complete control over the gear position.
While the Montero Sport and Strada Ralliart has that Dakar rally raid appeal, it comes with plenty of standard driving assists and advanced safety equipment as well. Both models have Mitsubishi's Active Stability and Traction Control (M-ASTC) to maintain composure even on emergency maneuvers, while the Montero Sport Ralliart is equipped with adaptive cruise control and a 360-degree camera.
Even though Montero Sport and Strada were given the Ralliart touch, Mitsubishi wants to make the Ralliart feel accessible. In fact, the Ralliart edition models are competitively priced: the Montero Sport Black Series Ralliart is priced at PHP 2,122,000, while the Strada GLS Ralliart costs PHP 1,429,000.
This is only the beginning of an exciting new era for Mitsubishi with the return of the Ralliart brand. And through the Montero Sport and Strada Ralliart, you're wearing the legacy of the storied brand along with the success of its people whenever you drive, or wherever you go.
For more information about the Mitsubishi Montero Sport and Strada Ralliart, log on to https://www.mitsubishi-motors.com.ph/ralliart or visit your nearest Mitsubishi dealership.